Websites thatsell beforeyou say a word.
UX/UI design and front-end build, end to end.
Design thatholds up underuse.
- Based in
- São Paulo, Brazil
- Currently
- Earned Media Productions
- Focus
- UX/UI and website build
- Working since
- 2020
I am a graphic designer and UX professional working across branding, interface design and illustration, with advanced command of Photoshop, Illustrator, After Effects and Figma.
What I build is meant to work, not just to look right: user research and usability testing sit behind the visual decisions, so the result serves the person using it and the business paying for it.
Five years across e-commerce, product teams and a multinational trade marketing floor. The through-line has always been the same — make the thing clear enough that people act.
Designed to be used.Built to convert.
Five cases. Brand audit to live site.
- Storytelling
- UX Research
- UI Design
Steel Arte
Metalwork atelier for high-end architecture. Storytelling, research, screens and build.
- UX & UI Redesign
- Luxury Real Estate
- Design System
Lakeside by Dream Companies
Luxury real estate. Generic template to bespoke experience.
- UX & UI Design
- Webflow
- Brand Strategy
Life Thrive Solutions
Trauma-informed therapy practice. Figma to Webflow, built for trust.
- UX & UI Design
- Web Development
- Design System
Nike Jordan Maestro
Product launch site with scroll-driven 3D and a full design system.
- Process Design
- Trade Marketing
- Production
Motorola Production Pipeline
Rebuilt how a trade marketing team produced assets. Delivery time down 30%.
Your project
could be next.
WhatYou Get?
Research 
that finds the drop-off, design that answers it, and a build 
that actually ships.
Research & Strategy
Journey mapping, usability testing, and analytics read closely enough to find where visitors actually leave. Findings become decisions, not a deck.
User research · Journey mapping · Testing
Interface Design
High-fidelity screens in Figma with states, breakpoints and edge cases resolved before the build starts. I prototype the tricky interactions in Claude Code rather than describing them, so what gets approved is the thing that actually behaves that way.
Figma · Claude Code · Prototypes
Systems
Colour tokens, type scales, spacing grids and a documented component library. Built to survive the next feature and the next designer.
Tokens · Components · Documentation
Website Build
The design shipped, not handed over. I build in Next.js with Claude Code — the way I work day to day now — animated where it earns attention, fast on a phone, deployed and live.
Next.js · Claude Code · Vercel
Visual Production
Imagery, motion and campaign assets when a client's library falls short. Retouched in Adobe, art-directed by hand, and assembled with Claude Code when a piece needs to run in the browser rather than sit in a folder.
Photoshop · After Effects · Claude Code
Five years ofshipped work
A track record of delivering AI-powered work across multinational corporations and ambitious brands.
Earned Media Productions
UX/UI Designer · Full-time
May 2026 — Present
- Designed and enhanced digital experiences for software products and web platforms.
- Conducted user journey analysis and research to identify pain points and improvement opportunities.
- Created user flows, wireframes, prototypes, and user-centered interfaces.
- Built, maintained, and evolved scalable Design Systems.
- Ensured visual consistency and cohesive user experiences across products and features.
- Collaborated closely with development teams to implement UX/UI solutions.
- Validated technical requirements and monitored implementation to maintain design quality.
- Balanced business goals, user needs, and technical feasibility throughout the product development process.
- Design Systems
- User Research
- Prototyping
- Product Design
Dingus & Zazzy
UX/UI Designer · Full-time
Designed conversion-focused landing pages and responsive interfaces for international clients. Led UX research, usability testing, and prototyping while crafting visual identities and institutional materials.
- UX/UI
- Landing Pages
- Brand Identity
- Prototyping
ProSolution Marketing
Graphic Designer → Mid-level Designer · Motorola
Embedded at Motorola as the lead creative for Trade Marketing. Produced training materials, sales assets, executive presentations, and digital campaigns, managing direct client relationships and cross-functional team alignment.
- Motorola
- Trade Marketing
- Art Direction
- Campaigns
Privacy
UX/UI Designer · Full-time
Designed and shipped new product features including a full navigation redesign and a creator profile screen. Collaborated closely with engineering, analysed platform metrics, and produced executive-level performance reports.
- Product Design
- WordPress
- User Research
- Analytics
Eletrônica Santana
Marketing & Creative Assistant · Full-time
Managed social media, e-commerce creative assets, and B2B/B2C campaigns. Produced email marketing, landing pages, and client presentations while building end-to-end creative pipelines from strategy to delivery.
- E-commerce
- Social Media
- Email Marketing
- B2B / B2C
Mariá Modas
Junior Graphic Designer · Full-time
First professional role covering the full creative spectrum: online and offline materials, social media management, e-commerce catalogues, paid traffic oversight (Meta & Google Analytics), and photography editing.
- Graphic Design
- Social Media
- Photography
- Paid Traffic
How the workgets made.
Research first. Design second. Shipped, not handed off.
UX Process
Research · Prototype · Validate
- User Research
- Journey Mapping
- Wireframing
- Prototyping
- Usability Testing
- Design Thinking
- Agile
Design & Build
Interface · System · Ship
- Figma
- Design Systems
- Claude Code
- Next.js
- Tailwind
- WordPress
- Vercel
Production
Imagery · Motion · Brand
- Photoshop
- Illustrator
- After Effects
- Premiere Pro
- InDesign
- Midjourney
Most sites losethe visitorbefore the firstsentence.
Not because the design is ugly. Because nothing on screen tells them they are in the right place.
That is the part I fix.
Got somethingto build?
Design and build, from the first research call to the deployed site. Based in São Paulo, working remotely with teams anywhere.